Makers – Chris Anderson

The one-sentence summary The internet is transforming the way we manufacture – we can all be makers now. WHAT THE BOOK SAYS

The Long Tail – Chris Anderson

The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and

Free – Chris Anderson

The one-sentence summary The Internet has turned traditional economics upside down by making many things free, so look carefully at your reputation