Brandwashed – Martin Lindstrom
The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. WHAT THE BOOK SAYS Companies
I’ll Have What She’s Having – Bentley, Earls & O’Brien
The one-sentence summary Behaviour can be broken down into rational choices or rational guessing, and directed or undirected copying that constitutes social
The Spirit Level Delusion – Christopher Snowdon
The one-sentence summary We live in a complex world of infinite subtleties and variation – don’t try to attribute causality when there
Welcome to the Creative Age – Mark Earls
The one-sentence summary There is no point in pursuing creativity without a purpose. WHAT THE BOOK SAYS Old-fashioned marketing is dead. It
Quirkology – Richard Wiseman
The one-sentence summary People do some very strange things, so don’t take anything for granted. WHAT THE BOOK SAYS Psychology and the