Copy, Copy, Copy – Mark Earls
The one sentence summary Copying is to be cherished, and you can do smarter marketing by using other people’s ideas. WHAT THE
Decoded – Phil Barden
The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.
To Sell Is Human – Daniel Pink
The one-sentence summary Selling is no longer solely the domain of salespeople, because we are all trying to move each other in
How Brands Grow – Byron Sharp
The one-sentence summary Much of what marketers believe to be true is wrong, but clear laws do exist to help. WHAT THE
Insanely Simple – Ken Segall
The one-sentence summary Work as hard as you can to make everything as simple as it can possibly be. WHAT THE BOOK