The Long Tail – Chris Anderson
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and
The World is Flat – Thomas L Friedman
The one-sentence summary The Internet has effectively flattened the world to the point where businesses can view the entire thing as both
The Black Swan – Nassim Nicholas Taleb
The one-sentence summary Ignore the experts, stop trying to predict everything, and embrace uncertainty WHAT THE BOOK SAYS Everything is essentially random.
Outliers – Malcolm Gladwell
The one-sentence summary Context is absolutely crucial: what appears to be a reason for something rarely is. WHAT THE BOOK SAYS When