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	<title>Greatest Hits Blog</title>
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		<title>Decisive &#8211; Chip and Dan Heath</title>
		<link>http://greatesthitsblog.com/decisive-chip-and-dan-heath/</link>
		<comments>http://greatesthitsblog.com/decisive-chip-and-dan-heath/#comments</comments>
		<pubDate>Tue, 14 May 2013 09:56:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BEHAVIOURAL ECONOMICS]]></category>
		<category><![CDATA[Decisive]]></category>
		<category><![CDATA[Heath]]></category>
		<category><![CDATA[Made To Stick]]></category>
		<category><![CDATA[Switch]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1669</guid>
		<description><![CDATA[The one-sentence summary You can make better choices by widening your options, testing your assumptions, attaining distance before deciding, and preparing to be wrong. WHAT THE BOOK SAYS · You can make better choices in life and work by following four simple principles (as ever, they encapsulate these in a mnemonic, WRAP) · Widen your [...]]]></description>
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		<title>Business Is Beautiful &#8211; Danet, Liddell, Dobney, MacKenzie, Allen</title>
		<link>http://greatesthitsblog.com/business-is-beautiful-danet-liddell-dobney-mackenzie-allen-2/</link>
		<comments>http://greatesthitsblog.com/business-is-beautiful-danet-liddell-dobney-mackenzie-allen-2/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 09:48:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BRANDS AND BRANDING]]></category>
		<category><![CDATA[BUSINESS STRATEGY]]></category>
		<category><![CDATA[Business Is Beautiful]]></category>
		<category><![CDATA[Danet et al.]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1655</guid>
		<description><![CDATA[The one-sentence summary Businesses can be thoroughly distinctive and commercially successful if they pursue principles rather than just money. WHAT THE BOOK SAYS • Business doesn’t have to be cold and unforgiving. Businesses are made up of people who come together to achieve more than is possible individually. • In fact, taking this more thoughtful [...]]]></description>
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		<title>Creative Mischief &#8211; Dave Trott</title>
		<link>http://greatesthitsblog.com/creative-mischief-dave-trott/</link>
		<comments>http://greatesthitsblog.com/creative-mischief-dave-trott/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 13:35:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CREATIVITY]]></category>
		<category><![CDATA[Creative Mischief]]></category>
		<category><![CDATA[Trott]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1636</guid>
		<description><![CDATA[The one-sentence summary If you want to be creative, you have to be curious and contrary. WHAT THE BOOK SAYS This is a series of blogs and anecdotes strung together to provide sage wisdom on all matters creative. Arguably the mainstay of the book is Dave’s legendary Binary Brief, which requires a straight answer to [...]]]></description>
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		<title>Contagious &#8211; Jonah Berger</title>
		<link>http://greatesthitsblog.com/contagious-jonah-berger/</link>
		<comments>http://greatesthitsblog.com/contagious-jonah-berger/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 10:54:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BEHAVIOURAL ECONOMICS]]></category>
		<category><![CDATA[Berger]]></category>
		<category><![CDATA[CONSUMER BEHAVIOUR]]></category>
		<category><![CDATA[Contagious]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1631</guid>
		<description><![CDATA[The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful and emotional, and wrap it in an engaging narrative. WHAT THE BOOK SAYS The book is subtitled Why Things Catch On. It claims that you can increase your chances of your product or [...]]]></description>
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		<title>Mastery &#8211; Robert Greene</title>
		<link>http://greatesthitsblog.com/mastery-robert-greene/</link>
		<comments>http://greatesthitsblog.com/mastery-robert-greene/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 15:35:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CREATIVITY]]></category>
		<category><![CDATA[Greene]]></category>
		<category><![CDATA[INNOVATION]]></category>
		<category><![CDATA[LEADERSHIP]]></category>
		<category><![CDATA[Mastery]]></category>
		<category><![CDATA[ORGANISATION]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1621</guid>
		<description><![CDATA[The one-sentence summary Everyone has the potential to master something if they identify their true calling, serve their apprenticeship patiently, and put in enough effort. WHAT THE BOOK SAYS • Mastery of a subject or skill is not down to luck or having innate skill. Anyone can achieve it with the right approach. • It [...]]]></description>
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