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		<title>The Growth Drivers &#8211; Bird &amp; McEwan</title>
		<link>http://greatesthitsblog.com/the-growth-drivers-bird-mcewan/</link>
		<comments>http://greatesthitsblog.com/the-growth-drivers-bird-mcewan/#comments</comments>
		<pubDate>Tue, 15 May 2012 13:19:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BUSINESS STRATEGY]]></category>
		<category><![CDATA[Bird & McEwan]]></category>
		<category><![CDATA[MARKETING STRATEGY]]></category>
		<category><![CDATA[The Growth Drivers]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1370</guid>
		<description><![CDATA[The one-sentence summary Marketing and marketers play a critical role in creating the customer value and demand that leads to growth, so it’s not enough for the marketing department to be organised effectively – the whole company needs to be. WHAT THE BOOK SAYS The book claims to be the definitive guide to transforming marketing [...]]]></description>
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		<title>Tell The Truth &#8211; Unerman &amp; Salem Baskin</title>
		<link>http://greatesthitsblog.com/tell-the-truth-unerman-salem-baskin/</link>
		<comments>http://greatesthitsblog.com/tell-the-truth-unerman-salem-baskin/#comments</comments>
		<pubDate>Fri, 11 May 2012 08:42:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BRANDS AND BRANDING]]></category>
		<category><![CDATA[BUSINESS STRATEGY]]></category>
		<category><![CDATA[Tell The Truth]]></category>
		<category><![CDATA[Unerman & Salem Baskin]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1365</guid>
		<description><![CDATA[The one-sentence summary In an age of information overload, the most effective way for a brand to stand out is to tell the truth. WHAT THE BOOK SAYS In an age of information overload, the most effective way for a brand to stand out is to tell the truth. Marketing with honesty is the only [...]]]></description>
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		<title>Drinking From The Fire Hose &#8211; Frank &amp; Magnone</title>
		<link>http://greatesthitsblog.com/drinking-from-the-fire-hose-frank-magnone/</link>
		<comments>http://greatesthitsblog.com/drinking-from-the-fire-hose-frank-magnone/#comments</comments>
		<pubDate>Tue, 01 May 2012 14:19:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BUSINESS STRATEGY]]></category>
		<category><![CDATA[DATA]]></category>
		<category><![CDATA[Drinking From The Fire Hose]]></category>
		<category><![CDATA[Frank & Magnone]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1360</guid>
		<description><![CDATA[The one-sentence summary You can avoid drowning in data by asking seven simple questions. WHAT THE BOOK SAYS It is possible to make smarter decisions without drowning in information. Information is essential in making intelligent decisions, but more often than not it overwhelms us &#8211; it’s like drinking from a fire hose. Most business cultures [...]]]></description>
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		<title>More Time To Think &#8211; Nancy Kline</title>
		<link>http://greatesthitsblog.com/more-time-to-think-nancy-kline/</link>
		<comments>http://greatesthitsblog.com/more-time-to-think-nancy-kline/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:03:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Kline]]></category>
		<category><![CDATA[More Time To Think]]></category>
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		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1354</guid>
		<description><![CDATA[The one-sentence summary The greatest gift we can offer each other is the framework in which to think for ourselves. WHAT THE BOOK SAYS The greatest gift we can offer each other is the framework in which to think for ourselves. We are living in an epidemic of obedience. We need a more thoughtful way [...]]]></description>
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		<title>Alex’s Adventures In Numberland &#8211; Alex Bellos</title>
		<link>http://greatesthitsblog.com/alex%e2%80%99s-adventures-in-numberland-alex-bellos/</link>
		<comments>http://greatesthitsblog.com/alex%e2%80%99s-adventures-in-numberland-alex-bellos/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 08:57:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Alex’s Adventures In Numberland]]></category>
		<category><![CDATA[Bellos]]></category>
		<category><![CDATA[NUMBERS]]></category>

		<guid isPermaLink="false">http://greatesthitsblog.com/?p=1334</guid>
		<description><![CDATA[The one-sentence summary Mathematical ideas underpin everything in our lives, from the geometry of a 50p piece to how probability can help you win in a casino. WHAT THE BOOK SAYS This is not strictly a business book. It contains dispatches from the wonderful world of mathematics. Mathematical ideas underpin just about everything in our [...]]]></description>
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