A suite of sessions with infinite permutations. Choose any combination from over 150 books, or consider grouped themes.
Absolutely brilliant for generating new ideas, as proven by RBS, Top Man, T-Mobile, Orange, Saatchi & Saatchi, M&C Saatchi, Heineken, Direct Line, Engine Group, and many more.
1. THE BIG THEMES
Fooled By Randomness, The Black Swan, Eating the Big Fish, The Pirate Inside, The Long Tail, Flat Earth News, Outliers, The World Is Flat, etc.
2. BUSINESS STRATEGY
Sun Tzu: The Art Of War For Executives, The Ultimate Question, Six Thinking Hats, Six Frames, The Tiger That Isn’t
3. MARKETING STRATEGY
Commitment-led Marketing, Juicing The Orange, The End of Marketing As We Know It, Meatball Sundae, The End of Advertising As We Know It
4. BRANDS AND BRANDING
Brand Manners, Buzz, Lovemarks, The Brand Innovation Manifesto, The Philosophy of Branding
5. CONSUMER BEHAVIOUR
Affluenza, Blink, Enough, Herd, Panicology, Quirkology, The Tipping Point, The Wisdom Of Crowds
A Whole New Mind, Flicking your Creative Switch, Purple Cow, The Art Of Creative Thinking, Welcome to the Creative Age, Whatever You Think, Think The Opposite
7. ORGANISATION (PERSONAL/COMPANY)
Execution, How To Get More Done, Getting Things Done, How Not To Come Second, Perfect Pitch, Simply Brilliant, The Laws Of Simplicity
8. BEHAVIOURAL ECONOMICS
Buyology, Discover Your Inner Economist, Freakonomics, Nudge, Predictably Irrational, Superfreakonomics, Sway, The Logic Of Life, The Undercover Economist
Clever, Why Should Anyone Be Led By You? Smart Leadership, How To Lead, Leadership for Dummies, Screw it, let’s do it
10. THE CLASSICS
Built To Last, Good To Great, In Search of Excellence, The Halo Effect, The Age Of Unreason
11. THE ONLINE WORLD
Free, Here Comes Everybody, The Cluetrain Manifesto, We-Think, Wikinomics