He has written twenty books, which have sold over 80,000 copies, been voted Telegraph Business Club Books of the Week, been nominated for CMI Management Book of the Year, and been translated into more than ten languages. He has also pioneered their production in digital formats such as podcasts, ebooks, and iphone and ipad apps.
After 20 years in advertising and direct marketing, he has spent the last fourteen years as an independent troubleshooter, advising companies on how to change their businesses for the better.
He can turn his hand to many things: signature programmes based on his books; motivational speaking; facilitating awaydays and conferences; training; repositioning brands; producing business and marketing plans, strategies and creative solutions; advising on company structures; writing speeches; improving new business effectiveness; pitch writing; and action non-exec work.
In agencies, he has worked with over 400 clients, deployed £600m of funds on more than 200 brands, overseen over 1,000 projects, and won 35 awards for creativity and effectiveness.
As Expert Advice, Kevin has completed over 500 jobs for 120 clients, most recently for Aegis, Arcadia/Top Man, Brainjuicer, Discovery Channel, DLKW Lowe, Engine Group, Iris, JWT, London Stock Exchange, M&C Saatchi, Maxus, Metro, Nokia, Orange, Pagefield, RBS, Saatchi & Saatchi, Shell, T-Mobile, 100% Open, and 20th Century Fox. He has trained over 5,000 people and tutors at Kings College London. His Greatest Hits blog summarises the thinking in over 200 business books and is accessed by 1000s monthly.
Kevin has made a number of radio and press appearances, often appearing as a commentator on the absurdity of modern language at work. His current books are The Dictionary of Business Bullshit and The Diagrams Book.
Every year he travels to somewhere he has never been. He is currently funding the preservation of jaguars in Brazil, flies birds of prey, and supports many conservation charities. He collects classic guitars, has written over 500 songs, and has released eight albums. He is married to Sarah, and has two daughters, Rosanna (27) and Shaunagh (23).