I have abandoned my normal format to summarise this intriguing book and give more detail than usual. Anyone interested in the full
The one sentence summary Don’t simply declare what you believe – offer arguments. WHAT THE BOOK SAYS Arguments are not shouting matches
The one sentence summary You can determine the trajectory of a company by understanding its default future and the forces influencing it.
The one sentence summary Up to 40% of us secretly believe our jobs probably aren’t necessary – they are bullshit jobs. WHAT
The one sentence summary There are at least 25 behavioural biases that influence what we buy. WHAT THE BOOK SAYS The Fundamental