The Catalyst – Jonah Berger

The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks

Invisible Influence – Jonah Berger

The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden

Cultural Velocity – Berger & Burford

Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure

Contagious – Jonah Berger

The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful