The Catalyst – Jonah Berger

The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks

How To Buy A Gorilla – David Meikle

The one sentence summary Marketers, brands and agencies can resolve their differences and create greater value for brands by thinking harder about

Cultural Velocity – Berger & Burford

Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure

How Not To Plan – Binet & Carter

How Not To Plan The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy

Alchemy – Rory Sutherland

The one sentence summary To be brilliant, you have to be irrational – ideas that don’t make sense have surprising power. WHAT