The Brand Gap – Marty Neumeier

The one-sentence summary It is vital to bridge the gap between brand strategy and execution. WHAT THE BOOK SAYS · This is

The Brand Gap – Marty Neumeier2020-09-23T12:03:34+00:00

ZAG – Marty Neumeier

The one-sentence summary When everybody else zigs, you should zag. Radical differentiation is the number one strategy of high performance brands. WHAT

ZAG – Marty Neumeier2020-09-23T12:03:57+00:00
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