The Catalyst – Jonah Berger The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks The Catalyst – Jonah Bergeradmin2020-09-23T12:02:47+00:00
Invisible Influence – Jonah Berger The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden Invisible Influence – Jonah Bergeradmin2020-09-23T12:02:54+00:00
Cultural Velocity – Berger & Burford Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure Cultural Velocity – Berger & Burfordadmin2020-09-23T12:02:54+00:00
Contagious – Jonah Berger The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful Contagious – Jonah Bergeradmin2024-05-07T07:31:58+00:00