The New Marketing Manifesto – John Grant The one-sentence summary Brands are the new traditions, increasingly playing the role that tradition used to play by giving people ideas to The New Marketing Manifesto – John Grantadmin2020-09-23T12:04:04+00:00
The Brand Innovation Manifesto – John Grant The one-sentence summary Build your brand, redefine the market and defy convention by generating a brand molecule instead of an old-fashioned unique The Brand Innovation Manifesto – John Grantadmin2020-09-23T12:04:05+00:00