Give And Take – Adam Grant
The One-Sentence Summary It is possible to consistently give help to others, not be a pushover, and still be a success in
The New Marketing Manifesto – John Grant
The one-sentence summary Brands are the new traditions, increasingly playing the role that tradition used to play by giving people ideas to
The Brand Innovation Manifesto – John Grant
The one-sentence summary Build your brand, redefine the market and defy convention by generating a brand molecule instead of an old-fashioned unique