The Growth Drivers – Bird & McEwan
The one-sentence summary Marketing and marketers play a critical role in creating the customer value and demand that leads to growth, so
The Decision Book – Krogerus & Tschappeler
The one-sentence summary Strategic visual tools can help simplify any problem and suggest steps towards a decent decision. WHAT THE BOOK SAYS
Truth, Lies and Advertising – Jon Steel
The one-sentence summary Great research, instead of driving a wedge between communicators and the people they aim to persuade, should be a
The 22 Irrefutable Laws of Advertising – Michael Newman
The one-sentence summary It is possible to codify the rules that make a great idea, but equally you might want to ignore
The New Marketing Manifesto – John Grant
The one-sentence summary Brands are the new traditions, increasingly playing the role that tradition used to play by giving people ideas to