The one sentence summary Gaining the attention of potential customers is much more complicated than the media industry would have us believe.
Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure
How Not To Plan The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy
The one sentence summary Bullshit has hugely devalued truth, but there are ways to tackle it. WHAT THE BOOK SAYS Sub-titled How
The one-sentence summary In the digital age, a minimum of three media are advisable in a campaign to catch people as media