The Attention Economy – Karen Nelson-Field

The one sentence summary Gaining the attention of potential customers is much more complicated than the media industry would have us believe.

The Attention Economy – Karen Nelson-Field2020-10-01T08:48:53+00:00

Cultural Velocity – Berger & Burford

Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure

Cultural Velocity – Berger & Burford2020-09-23T12:02:54+00:00

How Not To Plan – Binet & Carter

How Not To Plan The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy

How Not To Plan – Binet & Carter2020-09-23T12:02:54+00:00

Post-Truth – James Ball

The one sentence summary Bullshit has hugely devalued truth, but there are ways to tackle it. WHAT THE BOOK SAYS  Sub-titled How

Post-Truth – James Ball2020-09-23T12:03:06+00:00
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