The Attention Economy – Karen Nelson-Field
The one sentence summary Gaining the attention of potential customers is much more complicated than the media industry would have us believe.
Cultural Velocity – Berger & Burford
Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure
How Not To Plan – Binet & Carter
How Not To Plan The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy
Post-Truth – James Ball
The one sentence summary Bullshit has hugely devalued truth, but there are ways to tackle it. WHAT THE BOOK SAYS Sub-titled How
Spending Advertising Money In The Digital Age – Pringle & Marshall
The one-sentence summary In the digital age, a minimum of three media are advisable in a campaign to catch people as media