How Brands Grow – Byron Sharp

The one-sentence summary Much of what marketers believe to be true is wrong, but clear laws do exist to help. WHAT THE

How Brands Grow – Byron Sharp2020-09-23T12:03:41+00:00

Lovemarks – Kevin Roberts

The one-sentence summary Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand.

Lovemarks – Kevin Roberts2020-09-23T12:04:17+00:00
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