Consumer.ology – Philip Graves

The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used

Consumer.ology – Philip Graves2020-09-23T12:03:38+00:00

Why We Buy – Paco Underhill

The one-sentence summary Small changes to the shopping experience can make a huge difference to sales. WHAT THE BOOK SAYS There is

Why We Buy – Paco Underhill2020-09-23T12:04:01+00:00
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