The Brand Gap – Marty Neumeier The one-sentence summary It is vital to bridge the gap between brand strategy and execution. WHAT THE BOOK SAYS · This is The Brand Gap – Marty Neumeieradmin2020-09-23T12:03:34+00:00
ZAG – Marty Neumeier The one-sentence summary When everybody else zigs, you should zag. Radical differentiation is the number one strategy of high performance brands. WHAT ZAG – Marty Neumeieradmin2020-09-23T12:03:57+00:00