The one-sentence summary To make corporations change effectively, the people who work in them have to behave differently, or be told how
The one-sentence summary Most news stories are planted by PR agencies without verification and cannot be believed - everybody knows this, so
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and
The one-sentence summary The Internet has effectively flattened the world to the point where businesses can view the entire thing as both
The one-sentence summary Ignore the experts, stop trying to predict everything, and embrace uncertainty WHAT THE BOOK SAYS Everything is essentially random.