Lovemarks – Kevin Roberts

The one-sentence summary Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand.

Lovemarks – Kevin Roberts2020-09-23T12:04:17+00:00

Brand Manners – Hamish Pringle & William Gordon

The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies

Brand Manners – Hamish Pringle & William Gordon2020-09-23T12:04:18+00:00
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