• This quirky book explains the benefits of making bad decisions, why unreason is better than reason, and shows how risk is the security in your life. It’s about having the confidence to roll the dice.
  • The problem with making sensible decisions is that so is everyone else. They are dull, predictable, and lead you nowhere. Unsafe decisions cause you to think and respond in a way you hadn’t thought of.
  • I want is better than I wish
  • It’s better to regret what you have done than what you haven’t.
  • Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you’ve got, and fix it as you go.
  • There is no right point of view. There are personal, conventional, large and small ones. You are always both right and wrong. Advances in any field are built upon people with the small or personal point of view.
  • What is a good idea? One that happens. One that doesn’t isn’t. If an idea is not taken up as a solution to a problem it has no value.
  • Steal from anywhere that resonates with inspiration or fuels your imagination. Authenticity is invaluable. Originality isn’t. “It’s not where you take things from – it’s where you take them to.” Jean-Luc Godard


  • The booked is packed full of inspirational and contrary thoughts – just the place to start if you are bogged down or suffering from inertia.
  • Until the Mexico Olympics of 1968, high jumpers faced the bar, and the record stood at 5′ 8″. Dick Fosbury turned his back on it and leapt 7′ 4″, by thinking the opposite of everyone else.
  • In 1889 George Eastman invented the Kodak brand. It means nothing but was chosen because it was short, was not open to mispronunciation, and could not be associated with anything else.
  • “The reasonable man adapts himself to the world. The unreasonable man adapts the world to himself. All progress depends on the unreasonable man.” George Bernard Shaw
  • Meetings are for those with not enough to do. They are performances, acts to convince people of their own importance.
  • The world is what you think of it. So think of it differently and your life will change.


  • Not much. This book is all about jumping off points, so don’t expect to be guided by hand through the creative process.