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The Effortless Experience – Dixon, Toman & Delisi

The one sentence summary The idea that delighting customers increases loyalty is wrong – it’s all to do with delivering on basic

Fifty Things That Made The Modern Economy – Tim Harford

The one sentence summary The world economy is a weird and wonderful thing, interconnected in billions of ways, understood by no single

The Designful Company – Marty Neumeier

The one sentence summary Old thinking will not solve modern complex business problems, so we now need to design our way forward

Grit – Angela Duckworth

The one sentence summary People with grit start with interest, practice hard, ally it to a common purpose, and retain hope at

The Brand Flip – Marty Neumeier

The one sentence summary Customers now run companies, so you need to flip your brand their new orientation WHAT THE BOOK SAYS