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How Not To Plan – Binet & Carter

How Not To Plan The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy

The Innovator’s Book – Max McKeown

The one sentence summary Make new ideas practical and useful, work with others in an idea-hungry culture, and marshal the forces to

Surrounded By Idiots – Thomas Erikson

The one sentence summary It is completely possible to understand those whose behaviour baffles you by looking at the four main types

Hit Makers- Derek Thompson

The one sentence summary Hit makers create moments of meaning by marrying new and old - they are the architects of familiar

The Joy Of Work – Bruce Daisley

The one sentence summary There are 30 ways to fix your work culture and fall in love with your job again. WHAT