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The Brand Flip – Marty Neumeier

The one sentence summary Customers now run companies, so you need to flip your brand their new orientation WHAT THE BOOK SAYS 

Mindsets – Glen Fisher

The one sentence summary Mindset factors such as social structure, institutions, and value orientations can explain different patterns of perceiving and reasoning

The Art Of Doing Business Across Cultures – Craig Storti

The one sentence summary There’s always a reason why people do the strange things they do, the reason is almost never to

Cultures And Organizations – Hofstede & Hofstede

The one sentence summary Where we grow up constrains the way we think, feel, and act. WHAT THE BOOK SAYS  This is

Fish Can’t See Water – Hammerich & Lewis

The one sentence summary Diversity of thinking and respect for other peoples’ perspectives are critical virtues for the leadership of global corporations.