Hit Makers- Derek Thompson

The one sentence summary Hit makers create moments of meaning by marrying new and old - they are the architects of familiar

The Brand Flip – Marty Neumeier

The one sentence summary Customers now run companies, so you need to flip your brand their new orientation WHAT THE BOOK SAYS 

Paid Attention – Faris Yakob

The one sentence summary Brands should do things and tell people, working with their community to recombine ideas constantly. WHAT THE BOOK

The Brand Gap – Marty Neumeier

The one-sentence summary It is vital to bridge the gap between brand strategy and execution. WHAT THE BOOK SAYS · This is

Business Is Beautiful – Danet, Liddell, Dobney, MacKenzie, Allen

The one-sentence summary Businesses can be thoroughly distinctive and commercially successful if they pursue principles rather than just money. WHAT THE BOOK