How Brands Grow – Byron Sharp
The one-sentence summary Much of what marketers believe to be true is wrong, but clear laws do exist to help. WHAT THE
Insanely Simple – Ken Segall
The one-sentence summary Work as hard as you can to make everything as simple as it can possibly be. WHAT THE BOOK
Chief Culture Officer – Grant McCracken
The one-sentence summary Corporations need a new professional called the Chief Culture Officer, whose job would be to keep a finger on
Start With Why – Simon Sinek
The one-sentence summary It doesn’t so much matter what you do in business – it matters why you do it. WHAT THE
Tell The Truth – Unerman & Salem Baskin
The one-sentence summary In an age of information overload, the most effective way for a brand to stand out is to tell