The Catalyst – Jonah Berger

The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks

The Anatomy Of Humbug – Paul Feldwick

The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted

The Small Big – Martin, Goldstein & Cialdini

The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information

Think Like A Freak – Levitt & Dubner

The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. WHAT THE

Decoded – Phil Barden

The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.