The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted
The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information
The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. WHAT THE
The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful