The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks
The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted
The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information
The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. WHAT THE
The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.