Contagious – Jonah Berger

The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful

Contagious – Jonah Berger2020-09-23T12:03:38+00:00

Consumer.ology – Philip Graves

The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used

Consumer.ology – Philip Graves2020-09-23T12:03:38+00:00

Culturematic – Grant McCracken

The one-sentence summary Combining an awareness of trends and a preparedness to experiment with cultural initiatives can lead to commercial gain. WHAT

Culturematic – Grant McCracken2020-09-23T12:03:41+00:00

Future Shock – Alvin Toffler

The one-sentence summary We need to concentrate hard on how to cope with change. WHAT THE BOOK SAYS This classic book was

Future Shock – Alvin Toffler2020-09-23T12:03:41+00:00

Brandwashed – Martin Lindstrom

The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. WHAT THE BOOK SAYS Companies

Brandwashed – Martin Lindstrom2020-09-23T12:03:47+00:00
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