Decoded – Phil Barden
The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.
The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful
The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used
The one-sentence summary Combining an awareness of trends and a preparedness to experiment with cultural initiatives can lead to commercial gain. WHAT
The one-sentence summary We need to concentrate hard on how to cope with change. WHAT THE BOOK SAYS This classic book was