The Small Big – Martin, Goldstein & Cialdini

The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information

The Small Big – Martin, Goldstein & Cialdini2020-09-23T12:03:26+00:00

Think Like A Freak – Levitt & Dubner

The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. WHAT THE

Think Like A Freak – Levitt & Dubner2020-09-23T12:03:30+00:00

Decoded – Phil Barden

The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.

Decoded – Phil Barden2020-09-23T12:03:34+00:00

Contagious – Jonah Berger

The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful

Contagious – Jonah Berger2024-05-07T07:31:58+00:00

Consumer.ology – Philip Graves

The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used

Consumer.ology – Philip Graves2020-09-23T12:03:38+00:00
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