This Is Marketing – Seth Godin

The one sentence summary You can’t be seen until you learn to see, so to bring the work you care about to

We Are All Weird – Seth Godin

The one sentence summary Weird is the new normal, so only companies that work that out have any chance of survival. WHAT

The Icarus Deception – Seth Godin

The one-sentence summary It’s better to be sorry than safe, so ditch the old rules. Move out of your comfort zone, and

Poke The Box – Seth Godin

The one-sentence summary Pick yourself to be inquisitive and create something. WHAT THE BOOK SAYS It is subtitled: When was the last

Tribes – Seth Godin

The one-sentence summary Today everyone has an opportunity to start a movement – to bring together a tribe of like-minded people to