Upstream – Dan Heath

The one sentence summary It is often possible to solve problems before they happen. WHAT THE BOOK SAYS We all have a

The Power Of Moments –¬†Chip & Dan Heath

The one sentence summary Elevation, insight, pride and connections contribute to defining moments that have disproportionate impact, so by paying attention to

Decisive – Chip and Dan Heath

The one-sentence summary You can make better choices by widening your options, testing your assumptions, attaining distance before deciding, and preparing to

Switch – Chip and Dan Heath

The one-sentence summary You can get people and organizations to switch their behaviour if you direct the rider, motivate the elephant, and

Made To Stick – Chip and Dan Heath

The one-sentence summary If you want to make your message stick, make it simple, unexpected, concrete, credible, emotional, and a story. WHAT