Click – Brafman & Brafman

The one-sentence summary Instant connections can be magic, and there’s a lot more you can do make it happen than you might

Sway – Brafman & Brafman

The one-sentence summary People will make irrational decisions if left to their own devices. WHAT THE BOOK SAYS We usually think we

Podcast 10, Nudge by Thaler & Sunstein and Sway by Brafman & Brafman

Another combined podcast this week featuring Nudge by Richard Thaler and Cass Sunstein (book summary posted last year - see Thaler & Sunstein right) and Sway