Chaotics – Kotler & Caslione
The one-sentence summary Turbulence is the new normal – get used to it and develop early warning systems. Want to buy the
The one-sentence summary Turbulence is the new normal – get used to it and develop early warning systems. Want to buy the
The one-sentence summary Generating word of mouth is the cheapest way to generate brand publicity, but you have to start it. Want
The one-sentence summary We need to create things with a high emotional level and understand the subtleties of human interaction. Want to
The one-sentence summary Ignore important-sounding but resonance-free offerings and concentrate on bridging the gap between what you deliver and what consumers want.
The one-sentence summary Numbers can ruin lives. They are repeatedly misused and misunderstood, so make sure you understand your data properly. Want