Chaotics – Kotler & Caslione
The one-sentence summary Turbulence is the new normal – get used to it and develop early warning systems. Want to buy the
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Buzz – Marian Salzman, Ira Matathia, Ann O’Reilly
The one-sentence summary Generating word of mouth is the cheapest way to generate brand publicity, but you have to start it. Want
A Whole New Mind – Daniel Pink
The one-sentence summary We need to create things with a high emotional level and understand the subtleties of human interaction. Want to
Predicting Market Success – Robert Passikoff
The one-sentence summary Ignore important-sounding but resonance-free offerings and concentrate on bridging the gap between what you deliver and what consumers want.
Bad Science – Ben Goldacre
The one-sentence summary Numbers can ruin lives. They are repeatedly misused and misunderstood, so make sure you understand your data properly. Want