How To Buy A Gorilla – David Meikle
The one sentence summary Marketers, brands and agencies can resolve their differences and create greater value for brands by thinking harder about
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How Bad Are Bananas? – Mike Berners-Lee
The one sentence summary Being accurately informed about the true carbon footprint of items and activities can help you make helpful decisions
Good Is The New Cool – Aziz & Jones
The one sentence summary There is a new way to market like you give a damn by harnessing the power of cool
One Life – Morten Albaek
The one sentence summary We live one big, complex life, and it is a mistake to believe that we can split it
Range – David Epstein
The one sentence summary People with experience of many fields are often more fulfilled and successful at solving tricky challenges than experts.