Contagious – Jonah Berger
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful
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Mastery – Robert Greene
The one-sentence summary Everyone has the potential to master something if they identify their true calling, serve their apprenticeship patiently, and put
Consumer.ology – Philip Graves
The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used
The Change Book – Krogerus and Tschappeler
The one-sentence summary You can get a better grasp on why things happen by using visual models to analyse all aspects of
The Icarus Deception – Seth Godin
The one-sentence summary It’s better to be sorry than safe, so ditch the old rules. Move out of your comfort zone, and