The Logic of Life – Tim Harford
The one-sentence summary Every human being, no matter how diverse, complies with economic logic. Want to buy the book? CLICK HERE WHAT
Sway – Brafman & Brafman
The one-sentence summary People will make irrational decisions if left to their own devices. Want to buy the book? CLICK HERE WHAT
Podcast 10, Nudge by Thaler & Sunstein and Sway by Brafman & Brafman
Another combined podcast this week featuring Nudge by Richard Thaler and Cass Sunstein (book summary posted last year - see Thaler & Sunstein right) and Sway
Podcast 9, Herd by Mark Earls and The Wisdom of Crowds by James Surowiecki
This week a combined podcast featuring Herd by Mark Earls (book summary posted last year - see Earls right) and The Wisdom of Crowds
Buyology – Martin Lindstrom
The one-sentence summary People don’t always buy things for the reasons they think they do. Want to buy the book? CLICK HERE