ZAG – Marty Neumeier
The one-sentence summary When everybody else zigs, you should zag. Radical differentiation is the number one strategy of high performance brands. WHAT
The Philosophy of Branding – Thom Braun
The one-sentence summary Brands and branding must be grounded in a rigorous and philosophical view of the way the world works. WHAT
The Brand Innovation Manifesto – John Grant
The one-sentence summary Build your brand, redefine the market and defy convention by generating a brand molecule instead of an old-fashioned unique
Manage Your Reputation – Roger Haywood
The one-sentence summary All organizations must behave impeccably and manage their public relations with intelligence if they are to safeguard their reputation.
Rigorous Magic – Jim Taylor and Steve Hatch
WHAT THE BOOK SAYS There are many myths around communications ideas and what you really need is a practical road map to