The Catalyst – Jonah Berger

The one sentence summary You can change anyone’s mind if you correctly understand the five barriers to change and remove the roadblocks

The Catalyst – Jonah Berger2020-09-23T12:02:47+00:00

The Anatomy Of Humbug – Paul Feldwick

The one sentence summary It is vital to think about how you think about advertising, because many assumptions often taken for granted

The Anatomy Of Humbug – Paul Feldwick2020-09-23T12:03:23+00:00

The Small Big – Martin, Goldstein & Cialdini

The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information

The Small Big – Martin, Goldstein & Cialdini2020-09-23T12:03:26+00:00

Think Like A Freak – Levitt & Dubner

The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. WHAT THE

Think Like A Freak – Levitt & Dubner2020-09-23T12:03:30+00:00

Decoded – Phil Barden

The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.

Decoded – Phil Barden2020-09-23T12:03:34+00:00
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