The Illusion Of Choice – Richard Shotton

The one-sentence summary Businesses can take advantage of behavioural quirks to win customers, retain them, and sell more. Can't be bothered to

The Illusion Of Choice – Richard Shotton2023-07-12T12:59:40+00:00

The Choice Factory – Richard Shotton

The one sentence summary There are at least 25 behavioural biases that influence what we buy.  WHAT THE BOOK SAYS  The Fundamental

The Choice Factory – Richard Shotton2020-09-23T12:03:06+00:00
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