Sway – Brafman & Brafman
The one-sentence summary People will make irrational decisions if left to their own devices. Want to buy the book? CLICK HERE WHAT
Good To Great – Jim Collins
The one-sentence summary Ignore charismatic leaders, complex strategies and the competition – if you want enduring success, concentrate on having a common
The Tiger That Isn’t – Michael Blastland & Andrew Dilnot
The one-sentence summary Treat information with great suspicion until you know the real story. Want to buy the book? CLICK HERE WHAT
In Search of the Obvious – Jack Trout
The one-sentence summary Marketing is a mess, so stop overcomplicating everything and do some simple thinking based on your brand’s obvious differentiating
Sun Tzu; The Art of War for Executives – Donald Krause
The one-sentence summary Concentrate on what you are going to do and don’t become obsessed with the competition. Can’t be bothered to