Liar’s Paradise – Graham Edmonds
The one-sentence summary Treat information with great suspicion until you know the real story. WHAT THE BOOK SAYS Eighty per cent of
The one-sentence summary Treat information with great suspicion until you know the real story. WHAT THE BOOK SAYS Eighty per cent of
WHAT THE BOOK SAYS This quirky book explains the benefits of making bad decisions, why unreason is better than reason, and shows
The one-sentence summary You can be more creative if you train yourself to think differently. WHAT THE BOOK SAYS Everyone can be
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become