Liar’s Paradise – Graham Edmonds
The one-sentence summary Treat information with great suspicion until you know the real story. Want to buy the book? CLICK HERE WHAT
Whatever You Think, Think The Opposite – Paul Arden
Can't be bothered to read it? Listen to the 5-minute summary. Want to buy the book? CLICK HERE WHAT THE
Flicking Your Creative Switch – Wayne Lotherington
The one-sentence summary You can be more creative if you train yourself to think differently. Want to buy the book? CLICK HERE
Brand Manners – Hamish Pringle & William Gordon
The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies
The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become