Liar’s Paradise – Graham Edmonds

The one-sentence summary Treat information with great suspicion until you know the real story. WHAT THE BOOK SAYS Eighty per cent of

Liar’s Paradise – Graham Edmonds2020-09-23T12:04:18+00:00

Brand Manners – Hamish Pringle & William Gordon

The one-sentence summary Customer perception of brand quality is a combination of pre-existing expectations and experience when interacting with it, so companies

Brand Manners – Hamish Pringle & William Gordon2020-09-23T12:04:18+00:00
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