The one sentence summary The most successful salespeople have specific belief systems based on fulfilment, control, resilience, influence and communication. WHAT THE
The one sentence summary The idea that delighting customers increases loyalty is wrong – it’s all to do with delivering on basic
The one sentence summary Pre-suasion is guiding preliminary attention strategically to move recipients into agreement with a message before they experience it.
The one sentence summary To sell effectively, you need emotion, your best points first and last, plenty of contrast, strong visuals, simplicity,
The one-sentence summary The best sales people don’t just build relationships with customers - they challenge them. WHAT THE BOOK SAYS The