The Salesperson’s Secret Code – Mills, Ridley, Laker, & Chapman

The one sentence summary The most successful salespeople have specific belief systems based on fulfilment, control, resilience, influence and communication. WHAT THE

The Effortless Experience – Dixon, Toman & Delisi

The one sentence summary The idea that delighting customers increases loyalty is wrong – it’s all to do with delivering on basic

Pre-suasion – Robert Cialdini

The one sentence summary Pre-suasion is guiding preliminary attention strategically to move recipients into agreement with a message before they experience it.

Conversations That Win The Complex Sale – Peterson & Riesterer

The one sentence summary To sell effectively, you need emotion, your best points first and last, plenty of contrast, strong visuals, simplicity,

The Challenger Sale – Dixon & Adamson

The one-sentence summary The best sales people don’t just build relationships with customers - they challenge them. WHAT THE BOOK SAYS The