Pre-suasion – Robert Cialdini

The one sentence summary Pre-suasion is guiding preliminary attention strategically to move recipients into agreement with a message before they experience it.

Pre-suasion – Robert Cialdini2020-09-23T12:03:10+00:00

The Challenger Sale – Dixon & Adamson

The one-sentence summary The best sales people don’t just build relationships with customers - they challenge them. WHAT THE BOOK SAYS The

The Challenger Sale – Dixon & Adamson2020-09-23T12:03:23+00:00
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