The End of Marketing As We Know It – Sergio Zyman

The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become

Podcast 11, Meatball Sundae by Seth Godin

Podcasts are back!  This week Seth Godin's Meatball Sundae. Download Meatball Sundae

In Search of the Obvious – Jack Trout

The one-sentence summary Marketing is a mess, so stop overcomplicating everything and do some simple thinking based on your brand’s obvious differentiating

Meatball Sundae – Seth Godin

The one-sentence summary Don’t fool yourself that your company has modernized just because you are doing something on the Internet – work