Podcast 10, Nudge by Thaler & Sunstein and Sway by Brafman & Brafman
Another combined podcast this week featuring Nudge by Richard Thaler and Cass Sunstein (book summary posted last year - see Thaler & Sunstein right) and Sway
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Fooled By Randomness – Nassim Nicholas Taleb
The one-sentence summary Don’t fool yourself: much business performance is down to chance, not skill. Want to buy the book? CLICK HERE
Podcast 9, Herd by Mark Earls and The Wisdom of Crowds by James Surowiecki
This week a combined podcast featuring Herd by Mark Earls (book summary posted last year - see Earls right) and The Wisdom of Crowds
Buyology – Martin Lindstrom
The one-sentence summary People don’t always buy things for the reasons they think they do. Want to buy the book? CLICK HERE
Podcast 8, Free by Chris Anderson
I've previously posted summaries of both Free and The Long Tail by Chris Anderson (see Anderson). This week's podcast is on Free.