Purple Cow – Seth Godin
The one-sentence summary Do the opposite of everyone else and you will be more distinctive. Want to buy the book? CLICK HERE
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We-Think – Charles Leadbeater
The one-sentence summary You are what you share, so start with a core idea and get others to contribute, collaborate and create.
The Pirate Inside – Adam Morgan
The one-sentence summary To make corporations change effectively, the people who work in them have to behave differently, or be told how
Flat Earth News – Nick Davies
The one-sentence summary Most news stories are planted by PR agencies without verification and cannot be believed - everybody knows this, so
What The Dog Saw – Malcolm Gladwell
The one-sentence summary Concentrate on astute observation and clear expression, and remember that there is always another point of view. Want to