Freakonomics – Levitt & Dubner
The one-sentence summary Context is absolutely crucial: what appears to be a reason for something rarely is. Can’t be bothered to read
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The Halo Effect – Phil Rosenzweig
The one-sentence summary Beware of the wisdom offered by business gurus because it may be little more than false patter and naïve
Purple Cow – Seth Godin
The one-sentence summary Do the opposite of everyone else and you will be more distinctive. Want to buy the book? CLICK HERE
We-Think – Charles Leadbeater
The one-sentence summary You are what you share, so start with a core idea and get others to contribute, collaborate and create.
The Pirate Inside – Adam Morgan
The one-sentence summary To make corporations change effectively, the people who work in them have to behave differently, or be told how