Invisible Influence – Jonah Berger
The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden
About admin
This author has not yet filled in any details.So far admin has created 575 blog entries.
Cultural Velocity – Berger & Burford
Cultural Velocity Jonah Berger & Stefan Burford The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure
The Infinite Game – Simon Sinek
The one sentence summary Leaders who adopt an infinite mindset build stronger, more innovative and inspiring organisations - playing in an infinite
How Not To Plan – Binet & Carter
How Not To Plan The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy
The Innovator’s Book – Max McKeown
The one sentence summary Make new ideas practical and useful, work with others in an idea-hungry culture, and marshal the forces to