Cultural Velocity – Berger & Burford
The one sentence summary Brands can use agitation, collisions, proximity, spotlights and contributors to ensure cultural velocity - ideas that move fast
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The Infinite Game – Simon Sinek
The one sentence summary Leaders who adopt an infinite mindset build stronger, more innovative and inspiring organisations - playing in an infinite
How Not To Plan – Binet & Carter
The one sentence summary Much advertising planning avoids the basic spadework of establishing the true facts, uses sloppy language and vague objectives,
The Innovator’s Book – Max McKeown
The one sentence summary Make new ideas practical and useful, work with others in an idea-hungry culture, and marshal the forces to
Surrounded By Idiots – Thomas Erikson
The one sentence summary It is completely possible to understand those whose behaviour baffles you by looking at the four main types