Conversations That Win The Complex Sale – Peterson & Riesterer
The one sentence summary To sell effectively, you need emotion, your best points first and last, plenty of contrast, strong visuals, simplicity,
The one sentence summary To sell effectively, you need emotion, your best points first and last, plenty of contrast, strong visuals, simplicity,
The one sentence summary As everything accelerates, it pays to pause and reflect on what is happening. Want to buy the book?
The one sentence summary Clear insights can transform how we view things, and we need to ditch our flawed beliefs to achieve
The one sentence summary Smart leaders can defeat complexity by defining a simple mission, rallying everyone around it, and streamlining everything. Want
The one sentence summary To make decent decisions, find out if there is a consensus among the experts, inform yourself, and act