Antifragile – Nassim Nicholas Taleb
The one-sentence summary Antifragile things get stronger when subjected to stress and tension, whereas fragile things break and robust ones simply stay
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The Bed Of Procrustes – Nassim Nicholas Taleb
The one-sentence summary Only by accepting what we don’t know can we see the world as it really is. Want to buy
The Dictionary of Business Bullshit – Kevin Duncan
The one-sentence summary To stand the chance of making any sense you need to avoid using jargon. Want to buy the book?
Culturematic – Grant McCracken
The one-sentence summary Combining an awareness of trends and a preparedness to experiment with cultural initiatives can lead to commercial gain. Want
How Brands Grow – Byron Sharp
The one-sentence summary Much of what marketers believe to be true is wrong, but clear laws do exist to help. Can’t be