Making Ideas Happen – Scott Belsky
The one-sentence summary Concentrate on implementation rather than ideas, by ignoring reactionary workflow, creating windows of nonstimulation, and ignoring insecurity work. Can't
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Imagine – Jonah Lehrer
The one-sentence summary Ideas come from sheer persistence, but only when we relax, so if you work hard enough on something, and
The Growth Drivers – Bird & McEwan
The one-sentence summary Marketing and marketers play a critical role in creating the customer value and demand that leads to growth, so
Tell The Truth – Unerman & Salem Baskin
The one-sentence summary In an age of information overload, the most effective way for a brand to stand out is to tell
Drinking From The Fire Hose – Frank & Magnone
The one-sentence summary You can avoid drowning in data by asking seven simple questions. Want to buy the book? CLICK HERE WHAT