The Paradox of Choice – Barry Schwartz
The one-sentence summary The more choice we have, the less we actually make decisions. WHAT THE BOOK SAYS It is subtitled Why
Predictably Irrational – Dan Ariely
The one-sentence summary People are predictably irrational when making decisions, and often make basic mistakes. WHAT THE BOOK SAYS Subtitled The Hidden
Obliquity – John Kay
The one-sentence summary Our goals are best achieved indirectly, so consider taking the oblique route. WHAT THE BOOK SAYS Paradoxically, many goals
Emotionomics – Dan Hill
The one-sentence summary Emotion lies at the heart of consumer behaviour, so it is important to understand exactly how people decide what
Discover Your Inner Economist – Tyler Cowen
The one-sentence summary Anyone can turn economic reasoning to their own advantage. WHAT THE BOOK SAYS Anyone can turn economic reasoning to